The solar industry is often fragmented, so why not build a sales organization centered on transparency? After 12 years in the industry, I’ve experienced enough to know what truly creates a win-win-win for the homeowner, representative, and the sales organization.
My partnership with Freedom Forever has shown me that the foundation of success lies in always putting the homeowner first. How do we do that? By partnering with individuals who prioritize integrity—no exceptions. By making decisions that balance our margins and values. And most importantly, by living out what we preach.
Salespeople are gifted communicators, driven by a passion for helping others get what they need, not what they want. We’re not aiming to be the biggest sales organization in America. Instead, we focus on the why behind what we do. Our goal is simple: keep operating margins low, so we can offer the lowest quote every time.
And above all, we commit to removing greed from the equation. Greed is why so many companies fail. By staying true to this principle, we hire real people—not just salespeople. Our approach is straightforward, with no lies or manipulative tactics. We let the numbers speak for themselves and focus on educating homeowners about solar while building meaningful relationships.
Joshua Del Principe
CEO at PurLight Solar
We stay in constant communication with our customers until the job is done. To get a free quote for solar panel solutions, or if you have questions or special requests, just drop us a line.
